Unlock (trapped) value in your business.

We help build profit-first businesses that people enjoy owning.

Build your business, the simple way.

We help profit first business owners & startup founders to get a plan + solutions + financing that will unlock equity in your business and achieve higher valuations, better terms on investment, and larger exit multiples.


Build Wedge Equity




Book a free strategy call

Invest 30 min to get access to a free advisory call and explore your profit-first plan to get started.

Get to simple, profitable outcomes.

We’ve simplified the art and science behind building a better business, and deliver the structures, strategies, and accountability via a community experience. 

Build Through Collaboration

Build Through Collaboration

Virtual co-working and easy access to advisors

Build Through Experiences

Build Through Experiences

Workshops, seminars, events, and more

Build Through Experimentation

Build Through Experimentation

Accountability to help you commit to the journey


Let's make a simple plan

We’ve learned from thousands of other investopreneurs working to build and scale their businesses & will help you design an equity transformation plan to unlock trapped value in your business.


Let's connect you with simple solutions

Gain the skills and knowledge that will help you grow your business and achieve your goals more efficiently.


Let's help you make simple bets

Experiment to find the methods that work best to manage, market, and grow your business.

Get started in three simple steps

Everything starts somewhere. Let's start simple.

Work with our team to transform your business by identifying ways to unlock trapped equity that you can convert to simple capital.

Simple Plan

Get a simple plan that will value your business today & identify ways to unlock trapped equity to build a better business.

Simple Execution

Get connected with solution partners that will help you execute your plan & build wedge equity.

Simple Solutions

Get access to the community, the financing, and the support to get to simple, profitable outcomes.

Start with a plan.

Work with our team to design an equity transformation plan that will identify how you can unlock trapped equity in your business.

Access simple solutions

Join our virtual workshops and courses to learn the skills and develop the experience that will make it easier to build your business. 

Our workshops are tailored to meet the needs of investopreneurs, and you’ll come away with actionable plans for you to transform your business and position it for growth. 

Get connected with vetted service providers from our ecosystem to help implement your plans.

Experience community

Just because you’ve forged out on your own, that doesn’t mean you have to work alone. 

Our community of investopreneurs offers you a place to build your business where you’re supported and where you are surrounded by like-minded builders excited by the same challenges you’re facing. 

Leverage simple capital

We believe everyone should have access to the solutions they need to build a better business, which is why we partnered up with Bootstrapper Capital to offer performance based financing on solutions sourced from our network.

  • Let our partners at Bootstrapper Capital front your bill

  • Get the solutions you need without upfront costs

  • Repay from a percentage of your revenue over time

Set simple goals

Once you know what you need to do to grow your business, we’ll help you set simple, achievable milestones against which to measure your progress. 

Whether you want to build brand equity or operational equity to make your business more attractive, we can help you determine what is realistic and achievable to set you up for success. 

Make simple bets

Design and run small experiments to find the methods and processes that work best for your business, your employees, and your clients. No two businesses are the same, and there is no one-size-fits-all approach to growing a business. It takes time and effort to figure out what works best for you. 

Stay accountable.

Our cohort-based approach to accountability helps you stay on track as you juggle working on your business with working in your business. 

Simple works

trust the process. commit to the journey.


We help you develop an Equity Transformation Plan to grow your business to where you want it to be.


We help you figure out your "why" and let that guide your decision-making in scaling your business.


Our community and cohort-based approach keeps you accountable to the strategy and structure.

Let's start simple

This is a staging environment