Make Simple Bets

Build a better business through simple experiments. Avoid unnecessary risk in a community experience. 

Community Driven

Join a cohort of your peers tackling the same problems as you with similar experiments.

Design Better Approaches

Leverage structure to build better systems and products for your business.

Access Frameworks

Adopt frameworks that work and test them in your business.

Drive Profit

Move the needle in your business by executing into real outcomes.

Build a Better Business

Feel supported as you systematically build a better business each week.

Run Simple Experiments

You know what has to be strengthened to build your business’s wedge equity. You may be less sure how to go about it. We’ll help you design and short, simple experiments to find what works best for you and your business. Our cohort model for experimentation helps you stay accountable and on track to achieve your growth goals.

Hone brand equity

Experiment with your offerings, your positioning, and your marketing to your target customer segments.

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Optimize operational equity

Reduce risk in your business by improving your operational processes, ensuring that your business runs like a well-oiled machine.

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Grow wedge equity

Increase your business’s valuation through simple changes that grow wedge equity over time.

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Features

Get To Simple, Profitable Outcomes.

Data-driven strategies for maximum revenue

Get the actionable structures and strategies to help you execute experiments proven to build a better business.

Feel accountable to results

Through our cohort-based approach, you’ll feel the accountability to actions necessary to trust the process and commit to the journey.

🧑‍🤝‍🧑 Your new team

Experience the power of community.

Build, learn, and grow alongside your peers.